The Voice Behind The Brand

2016:

• MARK ABRAHAMS LAUNCHED SECRETS OF SUMMER IN CAPE TOWN, TRANSFORMING
SOUTH AFRICA'S MUSIC FESTIVAL SCENE AND ACHIEVING GLOBAL STRIDES.

• WITH OVER TWO DECADES IN THE EVENTS INDUSTRY, MARK HAS REVOLUTIONIZED
CLUBS AND FESTIVALS, BECOMING A KEY FIGURE IN THE SOUTH AFRICAN MUSIC ENTERTAINMENT SCENE.

• AS OF 2023, THE EXPANSION OF SECRETS OF SUMMER INTO THE UAE.

SECRETS OF SUMMER:

• KNOWN FOR ITS VIBRANT SPIRIT AND GLOBAL RESONANCE, THE BRAND
ENCAPSULATES THE ESSENCE OF MUSIC FESTIVALS, PRIVATE SHOWS, AND CORPORATE EVENTS, PROMISING TO CONNECT HEARTS WORLDWIDE THROUGH MUSIC.

About The Brand
ESTABLISHED IN 2016

BRAND ESSENCE

• CORE: BLENDS ECLECTIC MUSIC WITH UNFORGETTABLE EXPERIENCES.

• TALENT: FEATURES BOTH INTERNATIONAL ACTS AND LOCAL TALENT.

• SETTING: SOUTH AFRICA’S STUNNING LANDSCAPES AS A BACKDROP.

EXPANSION

• DUBAI OFFICE RECENTLY OPENED, MARKING A NEW CHAPTER.

• THE FUSION OF MUSIC, ART, AND CELEBRATION INTO THE MIDDLE EAST.

• DELIVERING THE SAME UNFORGETTABLE EXPERIENCE AS IN SOUTH AFRICA.

Our Eventing Products

SECRETS OUTDOOR MUSIC FESTIVAL

SOUTH AFRICA'S LARGEST NEW YEAR'S EVE MUSIC FESTIVAL.
FEATURES A MIX OF LOCAL AND INTERNATIONAL ACTS.
SHOWCASED AGAINST SOUTH AFRICA'S STUNNING LANDSCAPE.
HOSTS 7,000 TO 18,000 ATTENDEES
INTERNATIONAL DEBUT PLANNED FOR THE 2024 CALENDAR

SOCIAL CLUB EVENTS

• FUSION OF LUXURY AND DAY ENTERTAINMENT AT BEACH CLUBS.

• CORE EMPHASIS ON TABLE BOOKINGS AND UPSCALE CLIENTELE.

• PINNACLE OF ENERGETIC AND LUXURIOUS ENTERTAINMENT.

MIDNIGHT SECRETS

• TARGET AUDIENCE: DESIGNED FOR THOSE WHO WANT TO CONTINUE THE NIGHT.

• EXPERIENCE: OFFERS A LUXURIOUS AFTER-PARTY SETTING.

• EXTENSION: CONTINUES FROM BEACH EVENTS INTO THE NIGHT.

• ATTENDANCE: HOSTS UP TO 1,500 ATTENDEES SEEKING EXCLUSIVITY AND INTIMACY.

Expanding Our Horizons

COMPREHENSIVE EVENTS POWERHOUSE:

OVERVIEW: SECRETS OF SUMMER IS MORE THAN JUST MUSIC; WE ARE A COMPREHENSIVE
EVENTS POWERHOUSE WITH A DIVERSE PORTFOLIO.

OUR PORTFOLIO INCLUDES:

MUSIC FESTIVALS:

HIGH-ENERGY EVENTS FEATURING BOTH LOCAL AND INTERNATIONAL ARTISTS.

CONCERTS:

DESIGNED FOR ALL MARKETS, FOCUSED
ON ENTERTAINMENT AND SHOWMANSHIP.

PRODUCT LAUNCHES:

INNOVATIVE AND ENGAGING EVENTS THAT ENSURE YOUR PRODUCT MAKES A MEMORABLE ENTRANCE.

SPORTING EVENTS:

COMBINING THE EXCITEMENT OF SPORTS WITH STELLAR EVENT MANAGEMENT FOR
UNFORGETTABLE FAN MOMENTS.

PRODUCT ACTIVATIONS:

DRIVING BRAND ENGAGEMENT THROUGH
CREATIVE AND IMMERSIVE LIVE EXPERIENCES.

PRIVATE EVENTS:
TAILORED FOR EXCLUSIVITY, REFLECTING THE UNIQUE ESSENCE
OF EACH OCCASION.

Strategic Partnerships

OUR SUCCESS IS ROOTED IN A DYNAMIC NETWORK OF PARTNERSHIPS, CHARACTERIZED BY INNOVATION, EXCELLENCE, AND HIGH LEVELS OF SERVICE. WE ENHANCE OUR CAPABILITIES BY COLLABORATING WITH VARIOUS BRANDS AND SERVICE PROVIDERS.

PARTNERSHIP CATEGORIES

CORPORATE AND INDUSTRY LEADERS:
ALLIANCES WITH TOP CORPORATIONS AND ENTERTAINMENT GIANTS, AIMED AT DELIVERING UNPARALLELED EXPERIENCES.

ARTISTIC ALLIANCES:
PARTNERSHIPS WITH CELEBRATED ARTISTS AND PERFORMERS, INFUSING EVENTS WITH CREATIVITY AND WONDER TO CREATE TRULY IMMERSIVE EXPERIENCES.

PREMIER VENUES:
EVENTS HOSTED IN SPECTACULAR LOCATIONS, FROM LUXURIOUS 5-STAR VENUES TO SPRAWLING OUTDOOR SPACES, CHOSEN TO ENHANCE THE EVENT’S NARRATIVE AND AMBIANCE.

COMMUNITY CONNECTIONS:
EMPHASIS ON INCLUSIVITY AND CULTURAL REPRESENTATION BY COLLABORATING WITH VARIOUS COMMUNITY AND CULTURAL ORGANIZATIONS, ENSURING EVENTS REFLECT AND CELEBRATE DIVERSITY.

IMPACT:

THESE STRATEGIC PARTNERSHIPS ENABLE US TO SURPASS EXPECTATIONS, OFFERING UNFORGETTABLE EXPERIENCES TO OUR AUDIENCE.

Our Management Team

WE’RE FOCUSED ON MAINTAINING THE HIGH STANDARDS THAT OUR BRAND IS SYNONYMOUS WITH. WE’RE EXPLORING EMERGING TRENDS, NEW TECHNOLOGIES, AND INNOVATIVE EVENT CONCEPTS TO STAY AHEAD IN THE DYNAMIC EVENT MANAGEMENT INDUSTRY.

MARK ABRAHAMS
CHIEF EXECUTIVE OFFICER (CEO)

ROY KANDALAFT

NEW BUSINESS ACQUISITIONIST

BRYN GIBBONS
EVENTS MANAGER

WILANDRE DIEDERICKS
LEAD GRAPHIC DESIGNER

ANNA TEREKOHVA
DIGITAL ASSETS STRATEGIST

EOHAN LAKEY
MEDIA BUYER

CHAY COOK
SOCIAL MEDIA PLANNER

BRANDON MASEMOLA
SPONSORSHIP SPECIALIST

Artistic Talent

OVER THE PAST DECADE, OUR VISIONARY MARK ABRAHAMS HAS HOSTED A SUBSTANTIAL AMOUNT OF INTERNATIONAL TOURING ARTISTS.

INDIE/ALTERNATIVE (BANDS): GOLDFISH | JEREMY LOOPS | MATTHEW MOLE | MAJOZI | JACK PAROW

Previous Festivals & Shows

FESTIVALS: SUNFLOWER FEST, ONE WORLD, SUMMER SENSATION, GOOD LIFE, SOUNDSCAPE, BACK 2 BACK, SUMMER FEST, SPRING FEST, WINTER FEST, CAPE TOWN FILM FESTIVAL, RAGE FEST, OPENING OF PALIAMENT OF SA

NIGHTCLUBS: CLUB 91, AURA, MADISON CPT, KINABALU

Previous And Existing Partners

OUR SUCCESS IS ANCHORED IN A DYNAMIC NETWORK OF PARTNERSHIPS, CHARACTERIZED BY INNOVATION, EXCELLENCE, AND HIGH LEVELS OF SERVICE. WE STRENGTHEN OUR CAPABILITIES BY CREATING PARTNERSHIP WITH VARIOUS BRANDS & SERVICE PROVIDERS.