The Voice Behind The Brand
2016:
• MARK ABRAHAMS LAUNCHED SECRETS OF SUMMER IN CAPE TOWN, TRANSFORMING SOUTH AFRICA'S MUSIC FESTIVAL SCENE AND ACHIEVING GLOBAL STRIDES.
• WITH OVER TWO DECADES IN THE EVENTS INDUSTRY, MARK HAS REVOLUTIONIZED CLUBS AND FESTIVALS, BECOMING A KEY FIGURE IN THE SOUTH AFRICAN MUSIC ENTERTAINMENT SCENE.
• AS OF 2023, THE EXPANSION OF SECRETS OF SUMMER INTO THE UAE.
SECRETS OF SUMMER:
• KNOWN FOR ITS VIBRANT SPIRIT AND GLOBAL RESONANCE, THE BRAND ENCAPSULATES THE ESSENCE OF MUSIC FESTIVALS, PRIVATE SHOWS, AND CORPORATE EVENTS, PROMISING TO CONNECT HEARTS WORLDWIDE THROUGH MUSIC.
About The Brand
Established in 2016
Brand Essence
• Core: Blends eclectic music with unforgettable experiences.
• Talent: Features both international acts and local talent.
• Setting: South Africa’s stunning landscapes as a backdrop.
Expansion
• Dubai Office: Recently opened, marking a new chapter.
• Offerings: Extending the fusion of music, art, and celebration into the Middle East.
• Promise: Delivering the same unforgettable experiences as in South Africa.
Our Eventing Products
Secrets Of Summer Outdoor Music Festival
• Scale: South Africa's largest New Year's Eve music festival.
• Talent: Features a vibrant mix of local and international acts.
• Setting: Showcased against South Africa's stunning landscapes.
• Attendance: Hosts 7,000 to 18,000 attendees.
• Future: International debut planned for the 2024 calendar.
Social Beach Club Events
• Experience: Fusion of luxury and daytime entertainment at beach clubs.
• Focus: Core emphasis on table bookings and upscale clientele.
• Atmosphere: Pinnacle of energetic and luxurious entertainment.
• Target Audience: Designed for those who want to continue the night.
• Experience: Offers a luxurious after-party setting.
• Extension: Continues from beach events into the night.
• Attendance: Hosts up to 1,500 attendees seeking exclusivity and intimacy.
Midnight Secrets
Expanding Our Horizons
Comprehensive Events Powerhouse:
Overview: Secrets of Summer is more than just music; we are a comprehensive events powerhouse with a diverse portfolio.
Our Portfolio Includes:
Music Festivals:
High-energy events featuring both local
and international artists.
Concerts:
Designed for all markets, focused on
entertainment and showmanship.
Product Launches:
Innovative and engaging events that
ensure your product makes a
memorable entrance.
Sporting Events:
Combining the excitement of sports with
stellar event management for
unforgettable fan moments.
Product Activations:
Driving brand engagement through
creative and immersive live experiences.
Private Events:
Tailored for exclusivity, reflecting the
unique essence of each occasion.
Strategic Partnerships
Our success is rooted in a dynamic network of partnerships, characterized by innovation, excellence, and high levels of service. We enhance our capabilities by collaborating with various brands and service providers.
Partnership Categories:
Corporate and Industry Leaders:
Alliances with top corporations and entertainment giants, aimed at delivering unparalleled experiences.
Artistic Alliances:
Partnerships with celebrated artists and performers, infusing events with creativity and wonder to create truly immersive experiences.
Premier Venues:
Events hosted in spectacular locations, from luxurious 5-star venues to sprawling outdoor spaces, chosen to enhance the event’s narrative and ambiance.
Community Connections:
Emphasis on inclusivity and cultural representation by collaborating with various community and cultural organizations, ensuring events reflect and celebrate diversity.
Impact:
These strategic partnerships enable us to surpass expectations, offering unforgettable experiences to our audience.
Our Management Team
We’re focused on maintaining the high standards that our brand is synonymous with. We’re exploring emerging trends, new technologies, and innovative event concepts to stay ahead in the dynamic event management industry.
Mark Abrahams
Chief Executive Officer (CEO)
Roy Kandalaft
New Business Acquisitionist
Bryn Gibbons
Events Manager
Wilandre Diedericks
Lead Graphic Designer
Anna Terekhova
Digital Assets Stategist
Eohan Lakey
Media Buyer
Brandon Masemola
Sponsorship Specialist
Chay Cook
Social Media Planner
Artistic Talent
PREVIOUS INTERNATIONAL BOOKINGS
G-EAZY | TYGA | ZAKES BANTWINI | CULOE DE SONG | SUN-EL MUSICIAN | NAAK KARYENDASOUL | LEMON & HERB | GOLDFISH | DJ MERLON NADIA NAKAI | NASTY C DJ QUIZ | FAITHLESS | VINI VICI | SOPHIE FRANCIS | SHAPELESS | NORA EN PURE DJ BLISS | CAPTAIN HOOK | SKAZI MEDUZA | GROOVE DELIGHT | NEELIX | BERG DAY.DIN | NICOLE CHEN | JOSH BUTLER | MARKUS SCHULTZ | PIXEL | AZAX SYNDROM AND
MANY MORE.
PREVIOUS FESTIVAL & NIGHTCLUBS
FESTIVALS: SUNFLOWER FEST, ONE WORLD, SUMMER SENSATION, GOOD LIFE, SOUNDSCAPE, BACK 2 BACK, SUMMER FEST, SPRING FEST, WINTER FEST, CAPE TOWN FILM FESTIVAL, RAGE FEST, OPENING OF PALIAMENT OF SA
NIGHTCLUBS: CLUB 91, AURA, MADISON CPT, KINABALU
Previous And Existing Partners
Our success is anchored in a dynamic network of partnerships, characterized by innovation, excellence, and high levels of service. We strengthen our capabilities by creating partnership with various brands & service providers.